In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue. However, this narrow focus can often come at the expense of the bigger picture — the impact that a company’s actions have on its employees, customers, and the…

Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization. This is because the alignment of these functions is essential for driving revenue growth, building customer…

In today’s constantly evolving business world, change is inevitable. Whether it’s a new project, a shift in leadership, or an overhaul of processes, change can be both exciting and challenging. As a team player, it’s important to understand how to navigate through these changes and support your team and leadership…

As leaders, it’s not just about what we know, but also about how we interact with others and manage our own emotions. Emotional intelligence, or EQ, is the ability to recognize and understand our own emotions, as well as those of others, and use this information to guide our thoughts…

WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. They operate in North America, the UK, and Europe and offer a range of services including advertising, media planning and buying, market research, public relations, and digital marketing. However, the advertising and…

Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. With an abundance of leads, sales teams often struggle to determine which ones to prioritize and focus on, leading to wasted time and missed opportunities. However, by using the power…

According to recent market research reports, the global smart cities market is expected to reach a size of over $2 trillion by 2026, growing at a compound annual growth rate (CAGR) of over 10%. Having spent time as an advisor to an AI application company focused on smart cities, what…

It’s been often said that a CEO’s success depends on hiring the right team, but this blog isn’t about that. …

Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. In this blog post, we’ll walk through key steps that a sales leader should take to establish sales in a new…